Marketing & Business Development

Communications

To effectively communicate with patients and other providers in the community, CMC’s communications department can help you promote and build awareness of your practice through strategic advertising, marketing and public relations programs.

Advertising

We have established relationships with daily and weekly newspapers serving the area, as well as business journals, broadcast outlets and yellow pages vendors, to make the most of your advertising dollar.

Services include:

• Creative Planning
• Ad lay-out and storyboarding
• Graphic design and production
• Buying

Marketing

While “word-of-mouth” referrals work to a certain extent, CMC can help you build a significant patient- and referral-base through strategic marketing tactics.

Services include:

• Practice Analysis
• Marketing Planning
• Regional Demographic Analysis
• Materials Design (brochures, direct mail, etc.)

Public Relations

Using the power of public relations and the wide reach of local media, CMC can help shape the public’s perception of your role in the community.

Services include:

• Campaign Planning
• Media Relations & Spokesperson Training
• Publicity
• Crisis Planning & Communications

New Business Development and Vendor Relations

Whether you are seeking guidance in sending out a Request for Proposal (RFP) or you are responding to an RFP yourself, CMC can help.

Finding the right contractor can be a long and tedious process. While at times during the RFP process it might seem like it would be easier to do the job yourself instead of sifting through stacks of proposals, it’s worth it in the end. CMC will walk you through the entire process – from drafting the original RFP to notifying the responding companies once a decision has been made. We will also work with you to structure your search, act as a clearinghouse for proposals, assist in the review process, and coordinate second-round presentations or end-user trials.

On the other side of the equation, CMC is also a vital resource for companies responding to new business opportunities, acting as a clearinghouse of incoming RFPs and providing a viability analysis of each opportunity. For promising opportunities, our staff can provide
extensive research pulled from strategic brainstorm sessions, surveying, and existing case studies; assist in presentation or response report development; and even attend the presentation as part of your team.